What makes a good logo design?
Logo design has become to stay. It’s quite an essential part of business branding. It’s never an activity that can be done in a wishy-washy way.
But before discussing what makes a good logo design, let’s consider the role logo plays in a business. Specifically, logos are items that create an excellent impression of a brand. They are great at distinguishing products or services from a brand competitor. When they are done correctly, they reflect the value of a business.
So, if you’re interested in making great designs, you’ve got to consider some design principles. These include the principle of:
- Visual Hierarchy
PRINCIPLE OF SIMPLICITY
The principle of simplicity is much concerned with how the targeted audience can quickly identify a logo. To make this principle apply to your logo design project, you need to take a few moments to understand the company’s story. Then, you think about the most appropriate word representing the brand. After that, you can start making sketches around the generated words. The drawing you generate would give insights into what best suits the brand.
When dealing with the concept of simplicity, we’re also saying that you should cluster your foreground or background with extreme elements. In that case, we’re suggesting you focus on the crucial part of the brand personality. This entails distilling your ideas about the company into the most simple form.
PRINCIPLE OF VERSATILITY
Most founders want outstanding results. They want to ensure their logos work best in all their marketing materials. If you must have a higher success rate, you need to take this principle to heart. This principle dwells much on ensuring a logo is used in various ways. As a graphics designer, you need to understand that your logo should be useable on a different medium. Be it digital or prints, your logo ought to come out great.
This principle lies much in using typefaces that resonate with prints and digital devices resolutions. Some of the fonts you can use for achieving this purpose include:
- Aestetico: This is a modern type of Sans Serif. It’s incredible and works great on different kinds of mediums. It’s a font that ensures you achieve pixel perfection and even gorgeous balance that you can rely on for countless projects.
- Texta Family: Texta is another awesome font that helps designers achieve versatility in their works. It’s rational and transparent.
- Bison Font Family: You can also consider using the Bison Font Family for your logo design project. The font contains a balance of smooth curves and hard lines. In addition, it’s dynamic enough to work on any device.
- Kiona Font Family: These fonts' crisp edges offer designers the best legibility. So, you can consider using this font also.
- Lucy Rose: When using strong and sleek letters, you can think of using the Lucy Rose. It offers an excellent start for logo designers who intend to include elegant font in their designs.
PRINCIPLE OF VISUAL HIERARCHY
The principle of visual hierarchy teaches logo designers how to prioritize elements in their designs. Furthermore, it ensures that designers strategically and creatively guide users’ perceptions through the arrangement of design elements. If you intend to lead viewers on where to look at a logo, you need to understand how this principle works.
Specifically, you can employ this principle by simply doing the following:
- making specific elements larger than others. Users are easily attracted to bold and large elements. Therefore, when designing your logo, you should consider which element you will make to be large.
- Use colour to attract user attention. Some colours pop. These colours are great at representing brand message and theme. You can always extract the colour from the palette given to you by your client.
- Use alignment to make your design appear elegant. In most cases, designs whose elements are out of alignment often appeal to audiences. Therefore, you should consider how to toy with your design elements alignments.
- Place elements that appear related closely to one another. This is another excellent way to give your logo design a visual hierarchy. Look out for elements that share similar characteristics and then place them near one another.
- Rely on texturing and styling techniques. As a logo designer, you ought to spend quality time in using richer textures for your project. It ensures your design come out elegant and unique.
PRINCIPLE OF MEMORABILITY
A memorable logo is a great logo. As you already know, a logo is the face of a brand. In other words, it’s the visual identity of a company. So, your effort on the logo design must deal with how people can easily remember the logo anywhere and anytime. This implies that your design should be strong enough to tell viewers what a brand is.
A memorable logo is expected to be distinct. It’s expected to be different from those of competitors. Also, it should be centred on the mission of a brand. If you want to achieve this aim, you need to ask yourself a few questions. They include:
- Is it possible to use the logo over an image?
- Will you be able to attach a tagline to the logo?
- Is it possible to create an icon from the logo?
- Will the logo stick well to a product label?
If you can provide answers to those questions, you won’t find it challenging to create a memorable logo for your clients.
PRINCIPLE OF IMMUTABILITY
A logo is expected to be timeless. Some ways to achieve this goal include ensuring:
- You really stick with the use of classic fonts
- You consider using not more than 2 colors
- You ensure the logo works well on all platforms.
Specifically, timeless logo design is not complicated. Instead, it’s simple and powerful enough to communicate a brand message to a diverse audience of a brand. To get your desired results, consider using line art, geometric shapes, and sans serif typography for your projects.